MARLA MONTGOMERY

YITTY SUMMER 2023 - ‘SUMMER DOLLHOUSE CAMPAIGN’

CONTRIBUTION: CREATIVE DIRECTOR

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“A Summer Doll Collection that boasts barbiecore vibes so stylish even the Barbie movie dolls will be giving you the side eye.”

— Rylee Johnston - Billboard

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To view campaign imagery, click on link below.

CAMPAIGN IMAGES

DIGITAL MARKETING

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barbie, barbiecore, summer, yitty, shapewear, fashion, summer styles, mesh, cobalt blue top, marla montgomery, creative direction, lizzo, email design

“Be a Barbie girl with YITTY. ”

— Sarah Mariotti - Fashion Magazine

SOCIAL MEDIA

WEBSITE

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PRESS

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CREDITS

CREATIVE DIRECTOR - MARLA MONTGOMERY

PHOTOGRAPHER: MARK WALES

PRODUCER - ELLA SWANSTROM

STYLIST - ZENOBIA DUNCAN

RETOUCHING - BRIAN WILLIAMS

GRAPHIC DESIGN - STEPHANIE MUNG